:::

Curriculum

:::

Curriculum

Department of Cultural &Creavtive Enterprise Management, Nanhua University

 

 

l   Undergraduate Program

 

Undergraduate Program

Total Credits for Graduation: 130, including 40 credits of General Education Courses, 60 credits of  Required Courses, 30 credits of Elective courses. ( 3 credits for each subject )

ADVANCED CROSS-DISPLINE GENERAL EDUCATION (9 CREDITS)

Leisure Aesthetics

Innovation Management

Professional Ethics

REQUIRED COURSES (TOTAL: 60 CREDITS)

Basic Compulsory Courses (12 Credits)

Economics, Accounting, Management, Statistics

Digital Cultural &Creative Curriculum (24 Credits)

Introduction to Cultural & Creative Industries

Web Design

Image Design &Editing

App Programming

Digital Publishing

Cultural &Creative Indurial Analysis

Digital Multimedia Production

Electronic Commerce

Department Core Courses (24 Credits)

Introduction to Art

Marketing Management

Project management

Senior Project

Macroeconomics

Enterprise Practical Training

Human Resources Management

Financial Management

ELECTIVE COURSES (TOTAL: 30 CREDITS)

Course Title ( 3 Credits for Each Subject )

Marketing &Planning Curriculum

Planning &Presentation Skills

Popular Cultural Aesthetics

Business Package Software

Audio-visual &Art Infusion

Consumer Behavior

Brand Marketing Practice

Curating Planning & Management

Public Relations

Assessement of Cultural & Creative Products

Digital Marketing

Marketing Planning Practice

City Marketing

Mobile Commerce

Media Copywriting

Cultural Marketing Strategy

Leisure & Recreation Curriculum

An Introduction to Leisure Studies

Leisure Topics in English

Economics of Leisure

Cultural & Creative Leisure Commentary

Digital Leisure

Bed &Breakfast Operation &Management

Leisure &Aging

Curating Planning & Management

Operation of Leisure Farming

Club Management

Festival & Cultural Activity Management

Theme Park Mangement

Mobile Commerce

Community Building Management

Leisure Policy and Regualtion

Culutral & Creative Aministration Curriculum

Introduction to Religious Assets

Culture Tourism

Business Package Software

Advanced Business Software Package

Cultural Anthropology

Market Investigation & Statistical Analysis

Introduction to Literature

Cultural Administration Management & Practice

World Culture History

Cultural & Creative Publishing

Intellectual Property Rights

Cultural & Creative Industrial Policy & Regulation

Entrepreneurship  Management Curriculum

Strategic Thinking &Bargaining

Cultural & Creative Products Commercialization Practice

Financial Statement Analysis

Customer Relationship Management

Art Industry Innovation &Management

Cultural & Creative Enterprise Management

Creative Industries and Business Model

Valuation of Cultural & Creative Intangible Assets

Intellectual Property Rights

Micro-entrepreneurs Planning

Investment

Service Quality Management

 

 

cron web_use_log